INTERNATIONAL
PRODUCT LAUNCH

#UXResearch #ServiceDesign #Coupang #2021

Coupang made its first international launch in June 2021 in Japan and continued its expansion to Taiwan the next month. I have worked as the main researcher that covers end-to-end product development while delivering cultural research insights simultaneously. I have contributed to its successful launch by delivering impactful and actionable insights while practicing agile and lean UX. 

 

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More information is restricted due to NDA. 

CREATING A FULL-REMOTE
UX VOLUNTEER COMMUNITY

#UXResearch #ServiceDesign #ResearchOps #UXRescue #2020

I founded a UX volunteer community to create social impact by connecting them with NGOs in need. Using design thinking and leadership skills, I grew the community of 3k global volunteers within a year.

 

As it's my first time trying to build something like this, I followed the design thinking process of Empathize - Define - Ideate - Prototype - Test. At UX Rescue, everything is a prototype and constantly evolving. 

 

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CREATING
AN ONBOARDING PROCESS 

#ServiceDesign #PeruHop #2019

As PERU HOP grows dramatically in a short period of time, they needed a structured company-wide onboarding process.

I introduced design thinking to create an onboarding process as the sole lead design researcher for this project.

 

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PT SCHEDULER

#ProductRevamp #LifeTime #2017

This UX design project is for internal scheduler software for personal trainers. The software was outdated and has created numerous issues. 

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METABOLIC
ASSESSMENT 
SYSTEM

#ProductRevamp #LifeTime #2017

This UX design project is for the metabolic assessment program that Life Time offers exclusively. The project was initiated as the system created a lot of errors that were causing significant losses at the company. 

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SAVING
MEMBERS
AT-RISK

#ServiceDesign #LifeTime #2017

This  project was to identify a whole journey of at-risk members. The team wanted to discover factors leading members to become disengaged to prevent members from disengaging or reengage at-risk members. 

Case Study will be updated soon.