INTERNATIONAL
PRODUCT LAUNCH
#UXResearch #ServiceDesign #Coupang #2021
Coupang made its first international launch in June 2021 in Japan and continued its expansion to Taiwan the next month. I have worked as the main researcher that covers end-to-end product development while delivering cultural research insights simultaneously. I have contributed to its successful launch by delivering impactful and actionable insights while practicing agile and lean UX.
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CREATING A FULL-REMOTE
UX VOLUNTEER COMMUNITY
#UXResearch #ServiceDesign #ResearchOps #UXRescue #2020
I founded a UX volunteer community to create social impact by connecting them with NGOs in need. Using design thinking and leadership skills, I grew the community of 3k global volunteers within a year.
As it's my first time trying to build something like this, I followed the design thinking process of Empathize - Define - Ideate - Prototype - Test. At UX Rescue, everything is a prototype and constantly evolving.
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CREATING
AN ONBOARDING PROCESS
#ServiceDesign #PeruHop #2019
As PERU HOP grows dramatically in a short period of time, they needed a structured company-wide onboarding process.
I introduced design thinking to create an onboarding process as the sole lead design researcher for this project.
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PT SCHEDULER
#ProductRevamp #LifeTime #2017
This UX design project is for internal scheduler software for personal trainers. The software was outdated and has created numerous issues.
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METABOLIC
ASSESSMENT
SYSTEM
#ProductRevamp #LifeTime #2017
This UX design project is for the metabolic assessment program that Life Time offers exclusively. The project was initiated as the system created a lot of errors that were causing significant losses at the company.
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SAVING
MEMBERS
AT-RISK
#ServiceDesign #LifeTime #2017
This project was to identify a whole journey of at-risk members. The team wanted to discover factors leading members to become disengaged to prevent members from disengaging or reengage at-risk members.
Case Study will be updated soon.